Tuesday March 15th, 9:15-10:15AM
Keynote: Experience Design Unplugged

  Peter Morville
President, Semantic Studios

Intelligence is moving to the edges, flowing through networked computers, wireless devices, empowered users, vitamin a kapseln and distributed teams. Ideas spread like wildfire. Innovations emerge from uncharted borderlands. Information is in the air, literally. We're navigating a wilderness between physical and digital reality, and the journey has just begun. In this provocative talk, Peter Morville illuminates the future of user experience in a connected world by analyzing the brilliant successes and miserable failures scattered throughout today's fragmented web. He explores strange connections between social software, convergent architecture, pervasive computing, tangible media, search engines, semantic webs, and ambient findability. In addition, Morville presents an adaptive framework for user experience that will bridge the gap between today's designers and tomorrow's architects.

Peter Morville is widely recognized as a founding father of the information architecture field. He coauthored the best-selling book, Information Architecture for the World Wide Web, and has more than a decade of experience consulting with leading organizations, including AT&T, IBM, Microsoft, the National Cancer Institute, Vanguard, and Yahoo!. Peter is president of Semantic Studios, vice president of user experience for Q LTD, and co-founder of the Asilomar Institute for Information Architecture. His work has been featured in numerous publications, including Business Week, The Economist, Fortune, and The Wall Street Journal. Peter's new book, entitled Ambient Findability will be published by O'Reilly Media in 2005.

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